SMCS Logo

Stedelijk Museum Logo

I instantly liked this type when i saw it, the designers have played a lot with readability and legibility to push this text as far as it can go while still being readable, the colours could have looked awful with one another but in this case with the thin lines and the neutral white inbetween each line, they actually create a sense of optical illusion. The way some of the letterforms have been altered to fit the diagonal lines (for instance inbetween the c and s on the bottom line) has really worked well.