18.1.10

Build - Generation Press




Rebrand
Strengths - As part of the repbrand of Generation Press, Build have been brought in to rebrand the visual end of the company. This has involved designing this custom paper produced specifically for the company. It's been named Barry after the technician that worked to create the colours for the paper. It's really encouraging to me when I see a company like this flourishing when people are saying print is dead, and the slogan 'Print is not Dead' is a really nice idea.
Weaknesses - It's a great idea and the colours look beautiful but I think that the designs of the paper and the sticker could have been done better, they're very loud and it might be quite hard to actually read anything printed onto them.

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