Studio Aad have just done the lookbook for fashion label Arms. I've not seen many images from the inside pages but I thought that the idea for the cover was great, the little die cut whole create a really effective piece of typography and also a sneak peek onto the first page. I also think that the simplicity of the idea lends itself really easily to work across a range of bright colours. The matt, uncoated stock was definitely a good choice for this project.
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